Our Passion for Music, Dance and Fashion, is our Mission

Hammalook was born as an idea in the beautiful city of Hamburg, a port city where life is vibrant and cultures from all over the world mingle. Here too, deep-rooted footprints of African and South American rhythms have converged with European influences and shape the immense diversity and vibrancy of the local dance scene.

Music and dance embody a lifestyle of joy and passion that enable the expression of your very own emotions in a language that everyone understands. To feel free and confident as a dancer and to be able to fully develop your personal dance style and musicality, it is important that the garment that you wear gives you freedom and a feeling of well-being. We understand that for many people, dancing is more than just a sporting activity. Dancing is a path to self-discovery and self-expression. It doesn’t matter whether you are currently working on refining your motor skills and movement sequences, simply want to have fun, or if you are learning to perform and dance confidently among people – everyone follows their own path and faces individual challenges in their dance development.

That’s why we joined forces to create a brand that embodies the typically understated Hamburg elegance and coolness, combining it with the profound passion and zest for life of different cultures, expressed in dance and music. Our top priority is to offer high-quality, well-crafted products that flatter your figure, offer full freedom of movement while staying in place and preventing unpleasant sweat-stains as much as possible. We want you to feel confident, free, and beautiful and support you in your personal growth as a dancer. This is our mission with Hammalook.

Who we are and what we want to create

We believe in a world where everyone deserves equal chances to express themselves and conquer their dreams and ambitions. It does not matter whether you are big or petite, if you are religious or not, what you gender is or whatever else. Everyone carries a unique potential within themselves, and it is our mission to support you on your path of self-development towards your goals. We want to support you in finding the immense beauty of your very own expression through the universal language of dance and music.

With our garments, we want you to feel comfortable, confident and free to evolve your talent.

Let’s create together. Hammalook.